Brand guidelines
The EVIDENTCORE brand
How the EVIDENTCORE name, logo, colours, type and voice are used. Sister-company brands keep their own colour; layouts stay consistent.
Logo
Core symbol and wordmark
The symbol is a planet cut open to its glowing core: every business layer (ERP, data, analytics) wraps one bright core. Data flows in from the surface, the core pulses back out. Keep clear space equal to the core's diameter; never recolour, stretch or add effects.
- Full symbol (animated) for hero areas, slides and splash screens, from 96px up.
- Small mark for the header, favicon, app icon and anything under 96px.
- Wordmark: EVIDENT in deep indigo, CORE in the cyan-to-electric spectrum. Use the reverse file on Midnight.
Files: symbol (animated) · small mark · wordmark · wordmark reverse
Colour
The EVIDENTCORE spectrum
Electric Blue is the primary action colour. Use the full spectrum for diagrams, stripes and charts, in order from Cyan to Midnight.
#0BE6FF
Core Cyan
--cyan / sparkHighlights and accents on dark backgrounds#078CFF
Signal Blue
--signal / flowData in motion, charts, secondary accents#0A12FF
Electric Blue
--brandPrimary: buttons, links, logo accent#000099
Deep Indigo
--brand-strongHover and pressed states, emphasis#000048
Midnight
--nightDark sections, footer, hero overlaysInk
#0B0B33Muted
#5A6282Line
#E3E8F5Surface 2
#F6F8FCBrand tint
#EBEFFF| Role | Colour |
|---|---|
| Brand primary | #0A12FF |
| Brand strong (hover) | #000099 |
| Flow accent | #078CFF |
| Spark accent | #0BE6FF |
| Night background | #000048 |
Typography
Manrope, Inter, JetBrains Mono
Manrope for headings, Inter for body text, JetBrains Mono for code and data.
Display · Manrope 800Data at the core
Body · Inter 400–600One partner from ERP to insight. Body copy is 17–19px with generous line height.
Code & data · JetBrains MonoOINV → Snowflake · synced
Components & voice
How it comes together
Buttons
PrimarySecondaryOn dark
Pill shape, 15px semibold. Cards use 12–20px radius and the soft panel shadow.Voice
- Plain and specific: say what the system does and what changes for the client.
- Confident, not loud: no superlatives or numbers we can't back up.
- Name products as owners do: SAP Business One, SAP S/4HANA. Write group names in capitals: EVIDENTCORE and EVIDENTRIDE.